Lee Jones
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Hog Wyld - 143POP! (unreleased video)
🕑 Added 2021-10-10 10:42:37 +0000 UTCSomewhere between receiving the masters back and releasing the album we were deciding on the first single to release to promote it. At the time I had just had an eye test and discovered I needed glasses, but the biggest take away from the test was that I wanted to use a snellen chart in a lyric video. Any decent examples I could find were low resolution online, and so instead I pooled a few together as references and constructed my own in photoshop.
With the lyrics placed on the video, with some crazy analog feedback I felt that it looked alright but it was still a little detatched from the band. I needed something else...
Al had assembled a physical collage for the center of the double-gatefold album using a ton of photographs of the band that we'd taken during the album creation process, which he then photographed and sent over to me to put in the design template. Taking that visual collage style from the album, I photoshop-cut and pasted separate elements of the collage out and into the video. It tied it together in a pretty pleasing way.
However, we eventually decided to lead with another song with a different video all together; Black Market Haircuts. And 143POP! ended up just sitting around on my hardrive, and as I was scrolling through my files this morning I thought I'd give it some love and share it here.
